Face-to-face marketing has never been more important.
Online and virtual solutions are becoming ever so popular – and with good reason – but should (and can) never replace real human contact. They should work as complementary tactics in your marketing strategy, as they both offer great value.
Face-to-face marketing can simply be put as:
The act of interacting with and marketing directly to customers through exhibitions, events, meetings and other in-person activities.
It’s about the smile. The eye contact. The handshake. The body language. The ability to see, feel, touch and interact with a product or service that truly empowers companies to build a deep connection with their customers.
That’s why face-to-face marketing still matters to us.
And why we have made a list of seven benefits of face-to-face marketing:
1. Brand visibility
Today people are overloaded with ads, e-mails and information, and may even overlook or ignore them. That’s why it’s so important to represent your brand in person, to put a face behind the brand, and create personal interactions. It will help humanise your brand and grow your business.
2. Emotional connection
Face-to-face marketing allows businesses to interact with customers in a direct and personal way as well as create strong emotional connections. Building strong connections can lead to increased brand loyalty.
3. Immediate feedback
In-person interactions provide immediate feedback. This is why trade shows, exhibitions and other events can be a great opportunity to test out new products and services. The feedback can be used to improve products or services and make them more useful for the target group.
4. Building trust
Face-to-face interactions provide an opportunity for businesses to build trust with both new and existing customers. The use of body language, eye contact and tone of voice are all useful elements to establish trust. The trained staff can also answer questions and transform customer objections into conversions, offering credible information straight from the source.
5. Higher engagement
Face-to-face marketing enables businesses to engage with customers on a deeper level than for example online marketing. This can help create more memorable and unique experience for customers, which will most likely shorten the road to a “yes” and open the door to new collaborations.
6. Generating new leads
In-person events can be a great way to generate leads. By interacting with guests directly, businesses can quickly identify prospects and follow-up by booking a meeting or call to further discuss business opportunities.
7. Trends and technology
When you attend an exhibition, trade show, event or conference there will often be a series of new trends and technology that you can draw inspiration from and implement into your own product and marketing strategy.
Overall, we believe the benefits of face-to-face marketing can be an effective way for businesses to connect with customers on deeper emotional level, build trust and generate new leads.
Author – The Trade Show Academy
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